|
Why Advertise with Us?
Affinity
Marketing
FundraisingBuddy
website is a unique Australian site of
more than 500 pages and 4500 links of specialised
information and helpful hints.
It
is the one-stop-shop for
those community groups, individuals and businesses that have an affinity
with its purposes and those of our sister web site
www.HolidayBoredom.com.au.
When coupled, the two web
sites FundraisingBuddy and HolidayBoredom, provide compelling reasons as
to why we encourage you to advertise with us.
- There are 20 million reasons why we are confident that no matter which standard marketing segmentation variables are applied, our full-service websites will net your consumer markets.
- 20 million Australians have some degree of affinity with education. Whether it be via preschool and kindergarten, primary or secondary school, technical college or university, education is something you and I have in common.
- 20 million Australians are
therefore prospective visitors to our
Future Student pages alone. It is here that they'll be informed about contemporary issues such as:
- financial planning for school and university fees
- tutoring
- school vacation ideas ... plus much more
Who else is interested in the products and services to be found on our
two websites: - 700,000 community groups, schools and non-profits throughout Australia.
-
580,000 plus people working in non-profit and community groups, an industry that contributes $23 billion to Australia's G.D.P.
-
2.3 million volunteers assisting charities, and other non-profit group's.
- 75% of Australian households that have some measure of affiliation with a club, association, charity or other community-based group
- 4.5 million Australians who have financially supported a welfare organisation or other community group.
- 40,000 entities registered as tax-exempt community organisations.
- The Australian schools who fundraise over $100million annually and are looking to substantially increase that figure.
 top
Advertise in our
Future Student
Pages.
Whether they are
pondering school holiday arrangements whilst holding a tape measure at
Little Athletics; giving change at a sausage sizzle and discussing
school reports …. The Student Development pages will appeal to mums and
dads who are on the look-out for growth and development opportunities
for their offspring. Parents are looking for information about:
- Solutions to school holiday boredom.
- Financing current and further education
needs through financial planning and scholarships..
- School progress. "Where can I find a
tutor in my area?"
- Gaining the edge through personal and
social development ... Music, Dance, Drama
- Private vs State Education.
- Schoolies Week. "What are the
alternatives?"
Holiday Boredom
"Expect grid lock on the highways ... and a fortnight of
youngsters looking for something to do."
Phillip Hammond - Brisbane Courier Mail 10th June 2005 p50
Plastic Maxed out Holidays
A study by Virgin Money showed that families paid an
average $1692.00 to entertain their children during the winter
school holidays.
John McCarthy - Brisbane Courier Mail 23rd July 2004 p3
1 in 5 kids alone for holidays
Research conducted by the Australian Institute of Family
Studies indicated that 1 in 5 children under the age of 15 are left
to their own devices whilst their parents are at work during school
holidays.
Christine Jackman - The Australian 11th September 2003 p5
Action Kids.
"Busy parents seldom manage to get all, if any of the
school holidays off work, and supervised camps are popular ... They
are really good fun (said one student). You forget about being away
from home, because you are so busy."
Brisbane Courier Mail 1st December 2004 p28
Funding your little one to a University
degree.
To put a child through private school and a basic degree
can cost $200,000.00, so it's wise to plan.
Julianne Dowling Weekend Australian 8th December 2004 p8,9
Lesson in schooling
"A drift from public to private school education and the
rising cost of University degrees are contributing to resurging
interest in savings plans for education".
Anna Fenech Weekend Australian 19-20th February 2005 p41
Saving your child's future.
"It's never too early to start investing in children's
lives ... the fact is that education costs. Private school tuition
fees range between $30,000.00 - $50,000.00 for the full term ... the
local high school can require an outlay of $3,000.00".
Julianne Dowling Weekend Australian 21-22nd August 2004 p40
top
Advertise in our
Fundraising Resources
Page
Fundraising trends
include:
-
A shift towards structured and
planned fundraising practices among grass roots community
organisations, clubs, P & C's and local charities.
-
More private schools, colleges and
universities setting up a dedicated fundraising office within their
administrative structure.
-
National and well established
charities continually on the lookout to improve their fundraising
practices in the face of the increasing gap between service demand
and the cost of community services.
-
Businesses replacing chequebook
philanthropy with partnerships among non-profits.
Krispy Kreme fundraising.
John McWilliams from Krispy Kreme Doughnuts estimated
that over $6 million has been raised for charities / non-profits
through their fundraising product. Fifty Victorian schools recently
signed up to take part in their next fundraising program.
$50,000 raised in a
couple of weeks.
A large Australian boys school raised $50,000 through
the sale of it's own brand of clean-skin wine.
Advertise in our Corporate
Social Responsibility directory
"You can tell a company by
the company it keeps". Recent consumer polls confirm that consumers respond positively to corporate philanthropy.
-
75 percent of consumers would prefer to make a purchase from a business that supported a charity.
-
50 percent would be prepared to switch brands.
-
85 percent urged the business community to promote their involvement with charities and the wider community.
- The corporate citizenship of Australian businesses has for too long been kept out of the public eye. Other corporate headline grabbers have tended to dominate the media.
- Businesses that fail to alert consumers to their corporate good works are passing up on the chance to enhance their market share and to cement their reputation in the wider community.
(Sources: Brisbane Courier Mail Saturday 11th October 2003 pg. 75 – Älms Inc.”Anthony Marx.
“Cause Related Marketing “A workshop presented at the Bardon Centre, Brisbane, 15th June 2001 - Cavill & Co.)
Coast Mayor's
amazing gift to charity.
Joe Natoli Mayor on Queensland Sunshine Coast put
80 artworks from his private collection under the hammer in a
charity auction in support of a local children's therapy centre.
Amy Remeikis Sunshine Coast Daily 17th June 2006 p1
Charity begins at
the office.
Across Australia a growing number of
companies are offering employees the chance to be good Samaritans,
and often while they are being paid. Bosses list these reasons: A
culture of altruism helps attract and retain staff; it's good PR; it
balances work-life commitments of employees.
Australian Financial Review 9th July 2004 p18
Charities find
common cause in corporate world.
"... younger employees are increasing
looking for meaning or significance from their work, and corporate
see promoting donations and voluntary work as a way of creating a
unified work culture".
The Australian 14th July 2004 p24
What are some of the other emerging issues and developments that provide compelling evidence as to why we should advertise at FundraisingBuddy. - Generation Xs (22-42 year olds). They are interested in overseas study and exchange opportunities, sport, community development.
- Baby Boomers (43-60 year olds), who are interested in the future education of their grandchildren, the intergenerational wealth transfer from their own parents.
- Tweens (7-14 year olds), the group that is emerging as a growing force in family purchasing/consumer decisions.
- Nesters (50% of 18-29 year olds still living at home), interested in community issues, education and sport.
- 2.5 million Australian households that have home internet access.
- Changes in federal government policy and direction which encourage philanthropy.
- Governments increasingly entering into formal arrangements NGO's for the delivery of social services.
top
Marketing Plan
FundraisingBuddy website's structure, content and
appearance, have resulted from considerable market evaluation and
forecasting. The plan assists advertisers reach their target market. It
includes:
-
Marketing Objectives
-
Marketing Strategies
-
Marketing Channels
|
