A well structured Sponsorship Program can generate a generous income for your organisation. The structuring of the Program ought to follow a number of industry standard rules.

Rule One ‘Get The Right Fit!” Your Sponsorship Proposal must convince a potential sponsor that there is the right fit between your audience’s characteristics and the target market of the sponsor’s product or service.

Here are some sponsorships that have the right fit.

• Olympic swimmer Michael Phelps sponsorship deal with the maker of waterproof headphones and audio accessories.

• The Famous Grouse, the iconic Scottish brand spirit, and its support of Scottish Rugby.

• An outdoor clothing manufacturer’s partnership with a professional cycling team.

• The Superleague Formula motor racing series has as its title sponsor an oil and gas manufacturer.

• Energy drink Red Bull has a multi-year sponsorship deal with U.K. Athletics.

Get to know more about Rule One through to Rule Ten; get an impressive, professional presentation of your Sponsorship Proposal; to be seen online at SponsorMatch

Contact us to find out more about planning your organisations entry into Sponsorship fundraising.