What’s involved and what will the final plan look like.

Your organisation’s plan will be based around the following:

Feasibility Study

The starting point. Examines your organisation's capacity to undertake a fundraising project. Looks at all of the elements necessary to undertake a successful campaign.

Case for Support

A clear and compelling statement of all of the reasons why someone should donate to your cause.

"Homeless and destitute. The most needy in our community need your support NOW."

Campaign Booklet

Usually a 10-12 page A4 booklet which promotes your project, informs prospective donors and asks for donations. Includes architectural plans (if applicable), your mission, needs benefits, gift range chart...more.

Documentation

Includes publicly available material that gives meaning to your cause. Takes a variety of forms including testimonials, brochures, shopping centre displays, appeal letters and benefit statements.

Marketing Strategy

Covers advertising and publicity, including a media plan, public relations plan, advertising campaign, news releases and P.S.As.

FundRaising Matrix

Details the fundraising strategies and the target markets that best fit the needs of your organisation.

Calendar of Special Events

Schedules special event fundraisers into your master plan. Events may include trade displays, celebrity auctions, a-thons, and signature events.

Donor Recognition

An appropriate schedule of donor recognition opportunities is prepared for you organisation. These include naming rights, appreciation plaques, and certificates of thanks.

Risk Management

Ensures stewardship of donations made to your organization; examines ethical considerations; looks out for the interest of volunteers, such as avoiding burn-out; covers financial security and public liability.

Campaign Close-Out

Summarises your organisation's fundraising efforts. Includes matters such as:

• Ratio of campaign costs: total $ raised
• Recommendations for future action
• Commendations