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onors. Successful fundraising is built around asking people
to give to your cause and getting them to donate, no matter how small
that donation might be. So begins the journey of building a relationship
with a donor to a point where the relationship becomes a lifelong one,
and the degree of giving reaches the major gift level.
Whilst a major gift may vary in value from organization
to organization, there are issues relating to donors, which are common
to all non-profits.
These are:
- What motivates people to give?
- How do you upgrade the level of giving?
- What strategies are useful in acquiring donors?
- How do you get repeat gifts?
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