Capital Campaign is best described as an intensive fundraising effort which aims to raise considerable funds for a specific purpose and within a specified timeframe.

Most commonly undertaken to enhance the physical and/or financial resources of a non-profit organization.  These may include building construction & restoration, and for expanding the non-profits endowment base.

A capital campaign is a well-targeted large-gift campaign usually aimed at major-gifts, & wealthier patrons who have an identifiable reasons for giving to the non-profits cause.

It differs from an annual campaign which employs a larger number of fundraising vehicles, & a larger number of smaller donations.

The size of the campaign generally means that they are scheduled into a FundRaising Master Plan perhaps only once every 5-10 years.

The early planning & structuring of a capital campaign are essential ingredients for success.  Coupled with leadership and volunteer and the non-profits resources, these lay the foundations for a campaign which will raise mega-dollars.

Now is the time to commence your Capital Campaign. Here's how we can get you started.

Capital Campaigns – A guide to building the campaign framework, from campaign launch to the start-up phase. Includes preparing your Case Statement, Marketing brochure, a one-paragraph rationale, your Elevator Speech and tips for securing seed funding.

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