Bequest fundraising is reportedly the most cost effective form
of fundraising there is and provides the best return on
investment (about
90cents in the dollar).
Bequests are gifts
that individuals leave in their wills. There are two
categories:
- general bequests, such as a book
collection or your home and its contents
- specific bequests, these include
cash, shares, bonds and antiques.
As an income stream for charities, churches
and other non-profit groups, bequest fundraising has
incredible potential. This form of planned giving ought to
be integrated into the fundraising master plan of all
non-profits.
One of Australia’s largest
charities receives an average, in excess of $11million annually
from bequests. This is from a total of $30million (approx.)
achieved from all of its fundraising sources.
A 1998 report stated that 49%
of Australians die without ever having made a will, with 7% of
these having no dependents. For charities, churches and other
non-profits, this means missed opportunities
Now is the time
to commence Bequest Fundraising. Here's how we can get you started.
Bequest Program – From $ for your starter kit that gets your
organisation’s Bequest Fundraising underway. Your kit includes a
list of initiatives that get results, marketing strategies-internal
& external, a personalised Bequest Program 10-12 page booklet, a
business plan, facts about Bequests plus more. |
Your
ad here
from
$110.00
 |
